Demographic Antecedents of Senior Managers' Perception of Corporate Social Responsibility in the Petrochemical Industry in Malaysia
The collapse of WorldCom (USA 2002), Enron (USA 2001), Exxon Valdez (USA, 1989) and Union Carbide (India 1984) has inevitably invited tighter scrutiny from the public on unethical business practices. In order to be competitive in today’s market economy, businesses need to be socially responsible and sensitive to the interests of various stakeholders, including the environment and society in general. A study of senior managers’ perceptions of CSR is vital as they are the most influential people in an organization possessing the requisite power and resources to achieve its expectations. The petrochemical industry is chosen in this study due to its highly environmentally sensitive nature. In this research paper, the CSR perceptions of senior managers in the petrochemical industry in Malaysia are examined from the perspectives of their demographic attributes. The main objective is to analyze the relationships among the moderating variables and CSR perceptions. Carroll’s CSR construct and its constituent responsibility dimensions, economic, legal, ethical and discretionary are adopted. Multivariate analysis, namely MANOVA, is used in the analysis. Research findings show that there are relationships between senior managers’ perceptions of CSR and their demographic characteristics in the petrochemical industry in Malaysia. The research implications are manifold. First, it contributes to the CSR literature on the links between senior managers’ CSR perceptions and their demographic characteristics in the Malaysian petrochemical industry. Second, the research findings can be used to formulate effective CSR policies based on Carroll’s CSR construct in environmentally-sensitive industries. For instance, the findings on religion and race in relation to CSR perceptions could assist in sourcing for suitable personnel to handle corporate compliance matters.
Keywords: Corporate Social Responsibility, Petrochemical Industry, Demographic
Dr. Lee Hong (Sharon) Yam
Lecturer, School of Commerce, Division of Business, University of South Australia
Dr. L. J. Fredericks