Inter-cultural Challenges in Managing a Cross-Border Business

Global businesses are often fraught with challenges that come in varying degrees of intensity. Culture-clash is among one of the most significant factors that affect every facets of any cross-border business. In fact, cultural differences have been known to be the source of many breakdowns in communication and contributed to failures in international business. The interactions of two cultures often result in the emergence of a third culture that can pose an even greater challenge for managers. This paper discusses the challenges in managing the clashing of cultures faced by a local company venturing into the middle-east.