Inter-cultural Challenges in Managing a Cross-Border Business

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Global businesses are often fraught with challenges that come in varying degrees of intensity. Culture-clash is among one of the most significant factors that affect every facets of any cross-border business. In fact, cultural differences have been known to be the source of many breakdowns in communication and contributed to failures in international business. The interactions of two cultures often result in the emergence of a third culture that can pose an even greater challenge for managers. This paper discusses the challenges in managing the clashing of cultures faced by a local company venturing into the middle-east.


Keywords: International Entrepreneurship, Inter-Cultural Challenges, Global Business
Stream: Cultural Sustainability
Presentation Type: Paper Presentation in English
Paper: , , Interactive Writing Task, The, ,


Raja Hisham Raja Madun

Office Manager, WWE Holdings Sdn Bhd
Jeddah, Al Sharafeyyah, Saudi Arabia


Dr. Wan Fadzilah Wan Yusoff

Lecturer, College of Graduate Studies, Universiti Tenaga Nasional
Kajang, Selangor, Malaysia


Kamariah Othman

Unit Head, Alumni Relations Center, Universiti Tenaga Nasional
Kajang, Selangor, Malaysia


Ref: S08P0030